Challenge:
IAS Gurukul, a well-regarded IAS coaching academy with a strong focus on Sociology, was experiencing difficulties with its branding. Despite its deep expertise in the subject, the academy struggled with limited market visibility and brand recognition, which hindered its ability to attract and retain students.
Strategic Solutions:
To address these issues, a comprehensive branding strategy was implemented. This began with an analysis of IAS Gurukul’s current brand positioning, strengths, and areas for improvement. A rebranding strategy was then developed, which included visual identity, emphasizing their specialization in Sociology.
The solution also involved collaborating with top IAS rankers who had excelled in Sociology. These rankers participated in creating content, conducting mocks , and engaging in promotional activities, thereby enhancing the academy’s credibility. Engaging content featuring the rankers, such as success stories and interviews, was produced to attract prospective students.
Outcomes:
The rebranding efforts and ranker collaborations significantly improved IAS Gurukul’s market visibility. The academy’s refreshed brand identity and association with successful rankers enhanced its reputation in the IAS coaching sector. Increased engagement from potential students was noted, driven by effective social media and targeted marketing campaigns. The successful mocks a larger number of students, leading to higher enrollment rates. Overall, the revamped branding and enhanced visibility resulted in positive feedback from both current and prospective students, improving recruitment and retention