IAS Gurukul
Challenge:
IAS Gurukul, a well-regarded IAS coaching academy with a strong focus on Sociology, was experiencing difficulties with its branding. Despite its deep expertise in the subject, the academy struggled with limited market visibility and brand recognition, which hindered its ability to attract and retain students.
Strategic Solutions:
To address these issues, a comprehensive branding strategy was implemented. This began with an analysis of IAS Gurukul’s current brand positioning, strengths, and areas for improvement. A rebranding strategy was then developed, which included visual identity, emphasizing their specialization in Sociology.
The solution also involved collaborating with top IAS rankers who had excelled in Sociology. These rankers participated in creating content, conducting mocks , and engaging in promotional activities, thereby enhancing the academy’s credibility. Engaging content featuring the rankers, such as success stories and interviews, was produced to attract prospective students.
Outcomes:
The rebranding efforts and ranker collaborations significantly improved IAS Gurukul’s market visibility. The academy’s refreshed brand identity and association with successful rankers enhanced its reputation in the IAS coaching sector. Increased engagement from potential students was noted, driven by effective social media and targeted marketing campaigns. The successful mocks a larger number of students, leading to higher enrollment rates. Overall, the revamped branding and enhanced visibility resulted in positive feedback from both current and prospective students, improving recruitment and retention
Case Study: Physics Wallah ONLY IAS
500+ MOCK INTERVIEWS FOR UPSC
Problem Statement:
Physics Wallah ONLY IAS aimed to enhance student preparation for the UPSC Civil Services Examination (CSE) by conducting high-quality mock interviews. They needed to ensure the involvement of top-tier mentors and expand their reach to a wider student base, which was challenging due to limited visibility and engagement despite their strong content.
Strategic Solutions:
To address these challenges, we organized over 500 mock interviews for UPSC CSE 2022, involving renowned mentors known for their expertise. We meticulously scheduled these interviews to cover various aspects of the exam, ensuring high-quality feedback and guidance. To enhance visibility and reach, we partnered with universities and educational institutions for promotion and leveraged social media platforms to engage with a broader student audience.
Outcomes:
The initiative resulted in the successful conduct of 500+ UPSC CSE 2022 mock interviews, featuring top-tier mentors. This significantly increased Physics Wallah ONLY IAS’s visibility and reach, attracting a larger number of IAS aspirants. The positive feedback from participants highlighted the quality of the mock interviews, leading to a notable increase in enrollment for future programs and enhanced brand recognition.
Case Study: Unacademy
2,500+ STUDENTS TOOK PART IN OUR SCHOLARSHIP TEST ACROSS 7 CENTERS.
Problem Statement:
Unacademy aimed to expand its outreach by conducting an offline scholarship test. The challenge was to organize the event efficiently, ensure significant student participation, and effectively market it to attract the right audience. Managing logistics, handling high registration volumes, and executing a robust marketing strategy were critical to the success of the test.
Strategic Solutions:
To address these challenges, we established and managed 7 test centers in key locations to facilitate the test. Coordinated logistics were put in place to ensure a smooth experience for all participants. An efficient registration process was implemented to handle high volumes of student sign-ups. A targeted marketing strategy was employed, including university outreach campaigns, social media promotions, email marketing, and on-campus activities to boost awareness and participation.
Outcomes:
The scholarship test was successfully conducted for over 2,500 students across the 7 test centers. Effective marketing and outreach resulted in high participation rates. The smooth logistics and positive testing experience contributed to the success of the event and set a solid foundation for future similar initiatives.
Case Study: Sharma Academy
60% INCREASED BRAND VISIBILITY
Problem Statement:
Sharma Academy, a distinguished coaching institute established in Hyderabad and known for its high academic standards in UPSC, MPPSC, and IAS coaching, aimed to host a launch event to solidify its presence in Indore, MP. Despite its strong reputation and track record of success, the institute needed comprehensive support to effectively plan, execute, and promote the event. The goal was to create a significant impact, attract potential students, and enhance the academy’s visibility and reputation in the competitive educational landscape.
Strategic Solutions:
To address the challenge, we provided end-to-end support for the launch event. This involved meticulous planning and coordination, including designing the event layout, scheduling, and logistics management to ensure smooth execution. We implemented a robust promotional strategy that included targeted social media ,marketing, and direct outreach to educational institutions and inviting rankers . The strategy aimed to maximize attendance, generate buzz, and effectively communicate Sharma Academy’s strengths and offerings to the target audience.
Outcomes:
The launch event was a resounding success, attracting a substantial number of attendees and generating significant interest in Sharma Academy. The comprehensive support ensured flawless event execution and effective promotion, which elevated the academy’s visibility and reinforced its reputation as a leading coaching center in central India. The event not only established a strong market presence for Sharma Academy but also set the stage for future growth and success, effectively showcasing its commitment to high-quality education and student achievement.
50% INCREASE IN STUDENT ATTENTION AND ENGAGEMENT’
Case Study: Ibop Academy
Problem Statement:
Ibop Academy, a premier institute in India specializing in competitive exams for banking, UPSC, management, and overseas education, wanted to organize a launch event to enhance its market presence. They needed comprehensive support to plan and execute the event, including securing a renowned guest and conducting a seminar to attract attention and establish credibility.
Strategic Solutions:
We provided full support for the launch event, including organizing and managing all aspects of the event. This involved arranging for a renowned guest speaker to elevate the event’s prestige and conducting a seminar with the guest to provide valuable insights and engage the audience. Our strategy included detailed planning, coordination of logistics, and promotion to ensure a successful and impactful launch.
Outcomes:
The event was a success, featuring a renowned guest who significantly enhanced the academy’s credibility. The seminar attracted a large audience and generated substantial interest in Ibop Academy’s offerings. The effective execution and high-profile guest speaker established Ibop Academy’s strong presence in the competitive exams sector and contributed to increased visibility and engagement.
